Indianapolis, March 7, 2018—Fraternity Communications Association (FCA) President Todd Shelton will bring nearly two decades of strategic communication experience to the North-American Interfraternity Conference (NIC) when he comes on board later this month as Senior Director of Communication. In this role, Shelton will lead communication strategy for the NIC’s grassroots advocacy and government relations efforts to engage fraternity members around key legislative priorities. He will collaborate with the team to proactively tell the story of the fraternity experience and will lead communication around the NIC’s Health & Safety Initiative.
Shelton comes to the NIC from Pi Kappa Phi Fraternity where he began in 2013 as Assistant Executive Director of Communication & Technology and currently serves as Chief Communication Officer. Successes from his time on staff include managing a comprehensive organizational rebrand and developing messaging for a successful $7-million Foundation capital campaign.
“Todd has been instrumental in strengthening Pi Kappa Phi’s global brand,” said Pi Kappa Phi CEO Mark E. Timmes. “We look forward to his continued success strengthening the brand of ‘fraternity’ as he joins the NIC staff. Now more than ever, interfraternalism is critical to advancing this movement.”
Shelton’s breadth of experience as an interfraternal communicator also comes from roles as Director of Communication for Sigma Pi Fraternity and Director of Communication/Editor for Kappa Alpha Order. He also previously served as Project Manager and Creative Director for Accent Media in Nashville, Tennessee.
“Todd’s skill in understanding and communicating about the value of fraternity will help move us forward as we advocate on behalf of our member organizations, fraternity men and the experience,” said NIC President & CEO Judson Horras.
Volunteer experience in various interfraternal capacities has further contributed to Shelton’s position as a master fraternal storyteller. He currently leads FCA, the professional association for interfraternal communicators, as its president and has been a member of the board of directors since 2014. Throughout his career, his teams’ work has also garnered dozens of FCA awards for excellence in writing, design and digital communication. Additionally, Shelton has served on the board of directors for the Southeastern Interfraternity Conference (SEIFC) since 2016.
“Throughout my career, I have told stories of individual fraternities, chapters and members,” Shelton said. “I look forward to continuing my efforts to impact the big picture through sharing the positive impact of the fraternity experience and driving grassroots advocacy and engagement.”
Shelton was initiated into Kappa Alpha Order at Middle Tennessee State University and currently serves the organization as a Deputy Province Commander. He will join the NIC team March 31, working from Indianapolis.